What We DoDesign and execute custom targeted research in order to cost effectively get answers that can unlock growth
Innovation Grounded in the Consumer
Marketure’s recommendations are based on consumer insights that we help uncover. Our projects entail some combination of the following 4 work stages:
Get Smart, Get Dirty, Get Real and Get Going.
We get grounded in the facts about the marketplace, competitors, consumers, technology, as well as develop hypotheses.
We get creative with you, customers, consumers, and external thought-leaders. We include what’s likely, but push to what’s possible, and move past the easy answers.
We evaluate and test alternatives, define a “right to win” for the brand or business, ensuring the ideas are pragmatic and cost effective.
We make it actionable and meaningful, and can assist with in-market execution when needed.
For some clients a project will involve all 4 stages: Get Smart – Get Dirty – Get Real – Get Going, while for other clients we might focus on 1 or 2 stages. However we assist, our work is custom, fast, and cost effective. Clients are often amazed how quickly we work and get answers.
Activities infused with consumer research and insights
- Target Consumer Definition
- Category and Competitive Reviews
- “Fanatic” Consumer Insights
- Go-to-Market Mapping
- Concept Development
- Concept Validation
- Positioning Development
- Consumer Build of New Products
- Concept-to-use test
- Where-to-Compete Recos
- How-to-Compete Recos
- Business Modeling and Sizing
- Growth Roadmaps
- Consumer Segmentation
- Sales/Marketing Materials
- Marketing Communication Briefs
We welcome an initial conversation about your business challenges or marketing needs or a discussion of Marketure capabilities.
"We compete in an emerging service category – banking stem cells recovered from teeth – where consumers are just beginning to grasp our benefit and reason to act. Marketure conducted targeted research and identified insights that informed our brand strategy and helped craft StemSave messaging for both parents (our consumers) and dentists (our business partners)."
CEO and Founder, StemSave Inc.
"Marketure’s work was deep, analytical, clear and actionable. We walked away with a unique, distinguishable consumer segmentation that has guided our company and has been easily transferable to retailers and brokers to explain what makes our company different."
CEO, Detour Inc.
"Marketure has been our "go-to" consultants for new product research and strategy. They provide us with actionable and timely recommendations based upon solid consumer insights They are the perfect blend of strategic "thinkers" and hands-on "doers" and always able to adapt the scope of work to meet our timelines and budget."
Bob Kaake, SVP
Chief Innovation Officer, Annie’s Inc.
"I trust Marketure for recommendations and strategies grounded in marketplace facts and insights. Whether developing a strategic growth roadmap or assisting with sell-in materials for a new product launch, Marketure identifies the relevant insights necessary to drive the business decision."
Sarah Bird, CEO
"I worked with Marketure beginning with a blank sheet of paper. First, we segmented consumers and identified a target. Second, we identified and validated an array of products and developed a strategic growth roadmap. Marketure’s approach was so thorough that we have an innovation pipeline of over 20 opportunities and are not looking back."
Principal - Innovation, Landec Inc.