Driving Innovation and Growth

Through strategic consumer research and analysis

About Us

Classically Trained, Entrepreneurially Educated. Our experience running brands in both large companies as well as start-ups means we are disciplined and scrappy.

What We Do

Help Brands Grow Faster and Smarter.  We identify the key issues and the fastest and most cost effective way to address them.

Who We Work With

Great Brands, Thoughtful Clients.  Our typical client is savvy and knows fluff when they see it, and appreciate our pragmatic approach.

Contact Us

We welcome an initial conversation about your business challenges or marketing needs or a discussion of Marketure capabilities.

13 + 15 =


"We compete in an emerging service category – banking stem cells recovered from teeth – where consumers are just beginning to grasp our benefit and reason to act. Marketure conducted targeted research and identified insights that informed our brand strategy and helped craft StemSave messaging for both parents (our consumers) and dentists (our business partners)."

Art Greco
CEO and Founder, StemSave Inc.

"Marketure’s work was deep, analytical, clear and actionable. We walked away with a unique, distinguishable consumer segmentation that has guided our company and has been easily transferable to retailers and brokers to explain what makes our company different."

Pat Muldoon
CEO, Detour Inc.

"Marketure has been our "go-to" consultants for new product research and strategy. They provide us with actionable and timely recommendations based upon solid consumer insights They are the perfect blend of strategic "thinkers" and hands-on "doers" and always able to adapt the scope of work to meet our timelines and budget."

Bob Kaake, SVP
Chief Innovation Officer, Annie’s Inc.


"I trust Marketure for recommendations and strategies grounded in marketplace facts and insights. Whether developing a strategic growth roadmap or assisting with sell-in materials for a new product launch, Marketure identifies the relevant insights necessary to drive the business decision."

Sarah Bird, CEO
Bhakti Chai

"I worked with Marketure beginning with a blank sheet of paper. First, we segmented consumers and identified a target. Second, we identified and validated an array of products  and developed a strategic growth roadmap.  Marketure’s approach was so thorough that we have an innovation pipeline of over 20 opportunities and are not looking back."

Anne French,
Principal - Innovation, Landec Inc.