About Us

The principals of Marketure are neither staid business consultants nor wide-eyed "idea people". Instead, we bring you deep marketing expertise from a variety of industries and challenges plus hands-on entrepreneurial learning.

The Marketure combination of classically trained expertise and entrepreneurial experience creates a lens by which you see opportunities better, define them faster, and execute them more efficiently.

Cindy is an expert in understanding consumer needs and translating those needs into successful new products and break-through business growth. Cindy has a unique combination of entrepreneurial and classic packaged goods experience across a variety of disciplines and product categories. Cindy's 20+ years of consumer insight expertise gained at Procter & Gamble and Clorox enabled her to successfully launch over 50 new products into the marketplace, achieving over $500MM in incremental product revenue.

During her tenure at Clorox, Cindy was the marketing thought leader for Clorox Disinfecting Wipes, leading the team to deliver the $300MM+ business in less than one year. More recently, Cindy has been involved in a variety of start-up enterprises, including co-founding Master Replicas, a collectibles company holding a variety of entertainment licenses. Cindy has spent the last 4 years consulting with clients on new product innovation. Clients include: General Mills, Annie's Homegrown Foods, Oxi-Clean, Jelmar, National Allergy Supply, Cold Heat and Seventh Generation.

Cindy holds a BBA from the University of Cincinnati.

Tom builds consumer and service businesses, drawing upon deep marketing expertise and broad functional experience to drive marketing effectiveness. Trained in consumer packaged goods, Tom’s 25+ years of hands-on experience includes consumer and technology industries in a variety of business situations, ranging from startup to mature companies and including both product and service businesses. Tom is an expert in service branding, and his accomplishments range from leading the largest product launch in Clorox history to successfully branding a Fortune 500 company.

Tom led brand development for AirTouch Communications, creating a differentiated brand prior to its merger into Verizon Wireless. Tom spearheaded the introduction of the AirTouch Promise, a unique service guarantee that improved service delivery, differentiated sales, and drove brand preference. Subsequently, Tom led the growth of a start-up SaaS software services business, serving as SVP – Marketing and later COO of Visage Mobile. More recently, Tom was the General Manager, Telecom for Blackhawk Network, reversing declines and accomplishing double-digit growth in support of its IPO. Tom began his marketing career at Clorox. Tom has developed marketing strategies for products as diverse as bleach, prepaid cell phones, and cloud technology services.

Tom holds an MBA from the Stanford Graduate School of Business and a BBA from Loyola Marymount University in Los Angeles.

Bob delivers impactful growth strategies and plans based on marketplace insights developed with a pragmatic bias toward action. Bob was trained and successfully drove businesses in CPG companies such Procter & Gamble, Clorox, Quaker Oats, and Nestle. Bob has combined that classical training with an entrepreneurial bias in order to assist a number of smaller companies with successful growth strategies and plans. Clients in every stage of the business lifecycle have valued Bob's creative yet practical business building ideas. Bob has developed expertise in Business Visioning, Strategic Market Planning, Brand Building, New Product Development, and Portfolio Management.

Bob's consulting work was put on hold for 3 years when he co-led the acquisition of Kern's Nectars when they were spun from Nestle USA's portfolio. As President US of Kern's Beverages, LLC, Bob developed and successfully executed new product plans and innovative marketing programs to reverse declining business trends, posting double digit top line gains while doubling profits. While Bob's experience is deep in food and beverage, his clients have also spanned computer peripherals, medical devices, household cleaning products, and professional services.

Bob holds an MBA from Northwestern University, and a BS degree from the University of California - Berkeley.

Kim Lopez-Walters, is a senior marketing and innovation consultant with over 20 years experience in the food and beverage industry, who has a proven track record of creating innovative new ways of meeting consumers’ needs. She gained her marketing expertise from some of the strongest consumer product companies in the marketplace, including Pepsi-Cola, Quaker Oats, Nestlé, Starbucks, Clif Bar, and PowerBar.

As a self-proclaimed foodie herself, Kim has a passion for learning about consumers and their tastes, desires, and needs, and identifying the intersection between emerging trends and new business opportunities. She honed these skills as a Food and Beverage Strategist at Iconoculture, Inc., a leading consumer research and advisory company, where she helped Fortune 1000 companies understand and interpret food and beverage trends in order to develop innovative business and product strategies. Throughout her career, Kim has led various marketing teams to success in large, medium and small size food and beverage companies. She has developed effective marketing strategies, introduced new and differentiated products, created proprietary packaging solutions and brought them to market through multiple consumer channels.

Kim’s is a mother of three girls and a self-proclaimed foodie who enjoys helping small to mid-sized companies find their way into consumer’s minds and hearts.

Michele is senior marketing and communication executive with a successful track record in business analysis, project management, customer service, client management and communications. Michele has performed c ross functional business analysis/ project management in areas such as Sales, Marketing, Product Development, Customer Service and Fulfillment. Michele’s overall business knowledge gives her insight into how different departments are interrelated and how to best implement successful strategies to improve processes and procedures. She quickly understands technical as well as business and product development issues, and creates inventive solutions to quick process improvements.

Michele’s passion for technology, customer service and her entrepreneurial spirit is instrumental in helping non-profit and for-profit start-up companies move forward. At Master Replicas, she was responsible for maximizing e-commerce sales by improving the processes and services required to provide products to customers in an efficient and timely manner. She also successfully managed all direct to consumer email marketing campaigns and the design and implementation of the e-store including the management of the web team.

Michele has exceptional relationship skills and is an excellent listener. Subcontractors and vendors enjoy working with Michele because of her excellent client management abilities and business knowledge. Kaiser Permanente, Tier Technologies, Analysts International, and Master Replicas have all benefitted from Michele’s marketing and communication skills.

Michele holds a BA in Mathematics with a Computer Science minor from South Dakota State University.

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